Let’s be real: running a nonprofit can sometimes feel like trying to keep a dozen spinning plates in the air. With so many pressing needs—programming, staffing, fundraising—grant research often gets pushed to the back burner. But here’s the thing: ignoring grant research could be costing your nonprofit.
Think of grant research like a treasure map. Sure, it takes time to read the clues and follow the path, but the rewards at the end? Absolutely worth it. So, why is grant research such a game-changer? Let’s dive in.
Staying up-to-date in a competitive landscape
Grants are like pop-up restaurants—new ones appear, others shut down, and some completely change their menu. If you’re not actively keeping up, you could miss out on opportunities that are perfect for your organization.
By dedicating time to research, you stay competitive and aware of shifting priorities. For example, a funder that used to prioritize arts programs might now be all about youth mental health. If you’re not paying attention, you might waste time applying for a grant you’re no longer eligible for—or worse, miss one that’s a perfect fit.
Diversify, Diversify, Diversify
Relying too heavily on one funding source is risky business. It's like putting all your eggs in one basket and hoping it doesn’t get knocked over. If one grantor shifts their priorities or ends their grant program, you're left scrambling with nothing to fall back on.
Grant research helps you diversify your revenue streams by identifying opportunities from government programs, foundations, and corporate funders. This way, if one stream dries up, your organization isn’t left scrambling.
Finding the right grants
Not all grants are created equal, and not all grants are right for your nonprofit. Spending time upfront to find opportunities that align with your mission and programs saves you time, energy, and heartache down the road.
Planning ahead to avoid last-minute stress
Picture this: you hear about a grant opportunity three days before the deadline. Cue frantic emails, late-night coffee runs, and an application that feels more like a rushed high school essay than a polished proposal. Sound familiar?
When you stay on top of grant research, you can look ahead and plan. This means you’ll have the time to craft thoughtful applications, allocate staff resources, and present your nonprofit in the best possible light. No more last-minute scrambles—just well-prepared, winning proposals.
The cost of skipping grant research
By not investing in grant research, you might be leaving thousands—or even millions—of dollars on the table. That’s funding that could go toward expanding your programs, hiring more staff, or serving more people in need. Skipping out on grant research doesn’t just hold your nonprofit back, it also holds back the communities you serve.
So, how do you get started?
The good news is, you don’t have to do it all alone. Whether it’s setting aside dedicated time each week or working with a grant writer (hint, hint), making grant research a priority is one of the smartest investments you can make for your nonprofit.
So, what do you think—could skipping out on grant research be holding your nonprofit back? Book a free consultation call with me to discuss how strategic grant research can boost your chances of success.
Plus, don’t forget to download my free grant calendar to stay on top of key deadlines, and sign up for my newsletter for regular grant reminders straight to your inbox.